Help us make sure every child under 5 gets the free milk they’re entitled to,
and you could win big in the process.
Children under 5 are entitled to free milk at school, delivered straight to your setting, every day. Here’s why it makes such a difference.
• Supports healthy growth and development
• Helps fuel learning and concentration
• Quick and easy for parents to register
• Delivered directly to your child’s school
We’ve made it as easy as possible to spread the word to parents. Your ready-to-use toolkit includes:
• Printable poster
• Complete with a QR code
• Pre-written parent text
• Ready to drop straight into your newsletter, app or email.
• More helpful extras
• Additional resources to help raise awareness across your setting.
Schools that take part will be entered into a prize draw. And as a thank you for signing up, parents can win too.
Each action earns your school an entry into the prize draw. Do all three and you’ll get a bonus entry too.
Share the scheme with parents
Display the poster around your School, or share electronically to parents with the example text:
As you may be aware our school has a milk scheme, administered by Cool Milk. Midmorning milk provides a much-needed nutritional boost and keeps children hydrated between breakfast and lunch. Children receive free milk until the age of 5. After that, they can continue to reap the benefits of fresh mid-morning milk at a subsidised cost. If you’d like to opt in and have not already done so, simply register your child at www.coolmilk.com/parents. If you register by 25/08/26 you could win a supermarket voucher or free milk for a year once your child turns 5!
Submit your U5 new intake spreadsheet on time
Sign up to — or add new children to — the SPS scheme
Complete all three actions and you’ll earn a bonus entry for even more chances to win.
Register by 25 August 2026 to be entered into the prize draw.
It really is that simple. Display the poster, share the text with parents, and help give every child a great start to their day. We’ll be in touch soon with full competition details and next steps.